where are creatives?

Don’t expect consumers change

There should be no expectation that individual persons or firms will unilaterally modify their activities. Most people are focused on surviving. They do not have the luxury of considering longer-term issues like sustainability. Some people will adopt environmentally and socially responsible lifestyles, even if it costs more, because they feel it’s the right thing to do.

Most will not.

Business leaders operate in fixed systems and structures. Contemplating how these systems might be improved then working to improve them involves a high degree of uncertainty. It is far easier to remain safely within existing systems. It takes courage to step back, look at the big picture and evaluate how overarching systems create problems for business and society. Business can benefit society greatly by leading the effort to practically and reasonably improve human systems. But it will only happen if business leaders have the courage and vision to make it happen.

Often business leaders are creators or implement creators as employees or partners of making a project. Even if we don't have the power to make full decisions, we as makers have the chance to educate and suggest leaders to incline to innovation based on sustainability.

We don't see that often creators fighting or exited to implement sustainability ideas into projects. To discuss in deep how this could be a key matter on the projects.

To promote their work we see more aesthetic work than sustainability driven work.

Is sustainability not calling the attention enough? Is it boring?

Is it always somewhere hidden on the projects , a collateral point maybe needs to be talked on the project but never be the heart of it?

Can we take Responsibility of makers of the process to another level?

What are creator making on this decade and why they are not more involved?

This is the creative evolution century, join it